Wow Momo Franchise Cost: Your Gateway to a Profitable Food Business
The Indian quick service restaurant (QSR) industry is booming, and one of its rising stars is Wow! Momo
that has taken a humble street food and transformed it into a nationwide sensation. With a modern twist on the traditional momo, Wow! Momo now operates over 800 outlets and is a well-recognized name in urban food culture. For aspiring entrepreneurs, the Wow Momo franchise offers a powerful combination of low investment, high demand, and strong return on investment (ROI).
Why Choose Wow! Momo?
Founded in 2008 by Sagar Daryani and Binod Homagai, two college graduates from Kolkata, Wow! Momo started as a small kiosk. Over the years, it has grown into a multi-crore enterprise by serving a creative variety of momos—ranging from steamed and fried to chocolate-stuffed and tandoori options.
Thanks to its innovative menu, robust supply chain, and digital presence, the brand appeals to consumers of all ages. For franchisees, this translates to consistent footfall, repeat customers, and strong monthly revenue potential.
Wow Momo Franchise Cost Breakdown
Investing in a Wow! Momo outlet is relatively accessible compared to many global QSR chains. Here's what the cost structure looks like:
1. Initial Investment
Depending on the format of the outlet, the estimated franchise investment is as follows:
Kiosk (mall/food court): ₹20–22 lakhs
Takeaway outlet: ₹22–25 lakhs
Casual dine-in: ₹25–30 lakhs
Cloud kitchen: ₹15–18 lakhs
These costs cover setup, interiors, kitchen equipment, branding, licenses, and initial stock.
2. Franchise Fee
You will also need to pay a franchise fee in the range of ₹3–5 lakhs, which includes:
Brand rights
Initial training
Operational support
Access to proprietary recipes and systems
3. Ongoing Expenses
Royalty Fees: 6%–8% of gross monthly revenue
Marketing Contribution: 1%–2% of revenue for national branding
Salaries and Rent: Depends on outlet size and city
Earning Potential & ROI
One of the key reasons entrepreneurs consider a Wow! Momo franchise is the earning potential. Here’s what you can expect:
Monthly revenue: ₹5–15 lakhs depending on location and footfall
Profit margin: Typically 15%–25% after deducting operating expenses
Break-even point: Within 12–24 months under optimal performance
This makes Wow! Momo a lucrative investment for individuals aiming for financial independence through business ownership.
What Makes It a Smart Business Opportunity?
✅ Established Brand: No need to build a customer base from scratch
✅ Fast ROI: Low gestation period compared to starting a business from scratch
✅ Modern Menu & Innovations: Keeps customers coming back
✅ Support System: From setup to staff training, the franchisor assists every step of the way
✅ High Demand: Ideal for metros, malls, IT parks, and Tier 2 cities
How to Apply for a Wow! Momo Franchise
If you’re ready to explore this opportunity, follow these steps:
Submit a franchise inquiry with your details and preferred location
Prepare a business proposal and investment plan
Attend discussions with the Wow! Momo franchise development team
On approval, receive training and launch your outlet
Final Thoughts
For those seeking a scalable and income-generating business, the Wow Momo franchise represents an exciting opportunity. With a moderate startup cost, robust profit potential, and a respected brand name, you could be on the path to building a successful QSR business of your own.
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